Understanding Your Alexa Ranking
I am sure nearly everyone has heard of the Nielsen ratings for television. It is a rating system that allows advertisers to know approximately how many people are viewing a television show and how many people will see their ad. The internet has a ranking system very much like the Nielsen [...]
Many businesses have the Field of Dreams mentality for their website. ” If I build it they will come”. Sadly, many sites sit on the internet not being visited because they are poorly designed and marketed. It takes more that having your Brother-In-Law create a weekend website for you and hanging your shingle on the [...]
It happens everyday to websites big and small, one day they are at the top of the search engines and the next day they are GONE. What happened? What can I do?
What Happened? Have you really been banned?
Sites get banned everyday, but with the millions of sites online it is still a rare occurrence. It [...]
Content Management ?
Using Your Website to Market Your Business
Many businesses create a website because everyone tells them they need a website. They create a website once and leave it. Instead of marketing their business the site becomes an online relic that people may use to judge their business before ever calling. The new [...]
Picking a domain name is forever. You are going to have to stick with it. People that use your site will come to know it by the domain name. Repeat visitors will often simply type in the domain name to get to the site. Well, the obvious choice you may think is your business name, [...]
There are many Online Snake Oil Salesmen. They promise businesses millions of hits and profitable leads. They offer no statistics and make unreasonable promises. Online marketing has awesome resources, but make sure you do your homework before committing to huge advertising amounts. Reputable online advertising should make it easy for you to check your stats [...]
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