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To show up on The Search Engines
Everyone wants to know … How much does it cost to show up at the top of the Search Engines? That answer is different for every business and group of search terms , but the real question is how much does it cost your business when you do not show up on the first page of your search terms.
Below are the 2006-2007 Demographics for US internet usage. 79.5 % of Adult Americans are online. They are searching for your services and goods. Do they find you? If not, you are missing out on business and a lot of it. Internet Marketing is unlike any other type of marketing , your potential clients and customers are looking for you and what you do by typing your key terms into Google ,Yahoo, MSN and a host of other search engines. If you are not found, your competition will be and they will get the business.
Many companies try a “Do It Yourself” approach to online marketing wasting a few thousand dollars and declare that online marketing doesn’t work. Online marketing works but you need to know what you are doing, find a professional company to help you. A good Online Marketing firm will save you more money than they cost, because they know how to set your marketing budget and where your marketing dollars are best spent.
Start marketing to 79.5 % of the US market today. Everyday that you do not show up is a day that your competition does.
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Demographics of Internet Users
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Below is the percentage of each group who use the internet, according to our December 2006 Survey. As an example, 69% of adult women use the internet.
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Use the internet
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Total Adults
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79.5%
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Women
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78%
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Men
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81.5%
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Age
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18-29
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87%
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30-49
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82%
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50-64
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70%
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65+
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33%
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Race/ethnicity
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White, Non-Hispanic
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72%
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Black, Non-Hispanic
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58%
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English-speaking Hispanic
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69%
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Household income
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Less than $30,000/yr
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49%
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$30,000-$49,999
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75%
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$50,000-$74,999
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90%
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$75,000 +
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93%
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Educational attainment
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Less than High School
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36%
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High School
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59%
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Some College
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84%
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College +
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91%
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Source: Pew Internet & American Life Project, November 30 – December 30,, 2006 Tracking Survey. N=2,373 adults, 18 and older. Margin of error is ±2% for results based on the full sample and ±3% for results based on internet users.
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